Here are two things your ecommerce website must have to succeed in 2021 and beyond. I’ve written about both of these things before, but this post describes how the first one works better with a focus on your product pages, while the second one has to do with what your homepage looks like (if you want to sell anything at all).
I’d like to start from the end in order to avoid any confusion that may happen when it comes to some of my tips for getting products from their pages. For example — if not only does an ecommerce site need a product page where they list down the details of the product, but also include links to the items that are mentioned on the seller’s side of the business. An easy way to understand this is just this: each item that you want to sell needs a unique identifier to identify it. When you visit the shop page, we’re actually giving you the “product ID” as our identifier to allow us to know where it came from. So, you would expect every page that belongs to your brand to offer a unique identifier to add to our shopping cart, right? Not so much when it comes to an online store. At least no more right than on a physical store!
What’s better than having that same “product id” that you’ve added into your cart before going to check out? Getting someone to click on your link without even looking at it! That’s the beauty of it, isn’t it? You’ve got people interested in the thing, who will now look up any information they need. They can then find you on Google or Yahoo, go to Amazon (or wherever else), and buy whatever you have to offer them! And what’s better? Once you get a bit more traffic to your own store, you can always use that link as a URL on other websites, which means that you can have multiple sites without needing to worry about linking with different sources of traffic every single time that you launch new stores. In fact, once you’re there, just sign in and see where it takes you! It’s a very simple process that never ends. Now, it’s time to find a few small tricks that will make your customer discover the things you offer the most appealing ones. We’ll be going through two of such items and also show you how to implement them into your online store if you want.
1- The About Page
The one place on your ecommerce site where your customers have to go in order to search for a specific keyword about your merchandise can sometimes turn out to be too crowded and overwhelming. One thing you can do is adding a separate “About Page” that tells your visitors so much about the place where they can browse, and everything that they need to know if they have a question or problem that could influence their decision-making. A good example of doing this is on Instagram, there is their main image page that has their “About Page” on top, which has been built specifically by users in order to let others find them. On top of that page, you can have text, photos, video tutorials, and several elements for those ads.
These kinds of pages are called Product Pages, because they showcase your products. But don’t confuse them. Instead of having only text, they can include videos and images that will tell your visitor everything about the shop itself. As you can see, the About Page does not only talk about yourself, but about your products too.
2- Homepage and Product Pages
When you have a lot of products to look for, your homepage doesn’t have to be as large and complex as it happens to be in case of many products. There are many ways to optimize your page with a minimum of 4 products to show on top of the central message so that the visitor needs to scroll to find which products you’re offering, and how the visitor is supposed to shop for something else. The key here is to have each section at the bottom and the top of your home page that is selling a particular niche in terms of products. For instance, instead of having two sections of your home page with lots of sales and promotions and also a huge variety, you can have one of your products listed as the lead in a blog/magazine about that product. This will work great as customers will still stick around to see the information about the product so they know exactly what kind it can do.
Product Pages like this and the one above should have a number of categories that are represented by photos and video, so each category has not just text on it, but the description of the product with clear examples that will help visitors to understand what makes it different or similar to another similar product. Also, depending on what you have on your page, you can have photos taken of your bestsellers and other products as well. The important part here is to keep adding elements and tools every time you create a new product. The goal is to make the picture as valuable as possible and convince your potential visitors that this might be the one for them to choose.
3- Products Images
The way you represent your products has a big impact on the perception of your products, so it is very important to consider what visual representation you want to use. Remembering the previous point when you took a photo of the logo of a company, you could use a screen capture software to draw what your company looks like. Or you could put a camera lens on a device and take pictures of themselves. Or, if you want to try something slightly cooler, you could buy custom printed posters made by printing products from a printer of your choice and displaying them on your house, office, or any kind of public place. I wouldn’t recommend using the latter option because in reality, everyone has an iPad and iPhone nowadays.
So, how do you achieve the desired look in cases like that? Well, you can always create your own printouts of products and use them as visual representations, but what you really want is to find special printers that specialize in creating amazing posters for your branding campaign. Just give them a call or contact them on the internet and have them send the poster to your house, office or any place that your marketing campaign will be going to appear. Don’t just look at the size, even if you have a tiny house and a small office space, you can easily take advantage of what a beautiful print will do to tell people your story.
4- Using Multiple Portfolios
Another solution is that you’ll use multiple portfolios. Each portfolio contains a few samples with different designs. Some even have 3-D models. If you want to improve the readability of the descriptions of your web pages, use 3D posters to show your products and get the design ideas from social media. These visual representations will also act as excellent guides for visitors and they will make them feel like they’ve been able to get inside a product before checking out on it without being fully convinced by the brand itself. Make sure to follow the steps described here to get the perfect idea of the graphics. After all, if they’re going to come to your webpage and make a purchase, they’re going to buy it just as much. And it’s better if you know what kind of material it will be, so you’ll be able to make a pretty effective match on their mind. Of course, you need to do market research to make sure that they’re going to actually use your product. But after reading this article, your visitors will surely have one clue that they’re going to make a purchase, and that’s worth putting on every page of your website!
5- Adding Social Proofs
Social proofs are a way to make money by taking something someone has already done, and making a profit on that. There are several types in terms of social proofs, such as reviews, ratings, or endorsements. Depending on what your products have, you can use them to build trust in your service or products. Having a high rating/review doesn’t mean that you’re the best. Especially when it comes to products that have a strong demand in the market. Because your user base is going to notice such positive feedback from other people, people will trust your expertise. However, social proofs can also be used effectively to advertise your products, so that the word gets out that in fact you’re worth paying attention to. Therefore, you need to make something that the audience finds attractive, relevant, and trustworthy in order to get anyone to come back again if they haven’t visited your business before.
How Can My Company Help Me Get Successful With ECommerce?
Yes, it’s an exciting world that is full of possibilities. Many businesses have gone the extra mile and created their own products or services that were previously unavailable to be sold anywhere else on the market. Others have just found someone who was willing to introduce them to a whole new set of clients. Either way, there are those companies out there who are ready to open a virtual shop for them, or even better, selling the goods that already exist or will soon exist in person. For example, Uber offers its drivers cars for rent, Tesla offers their electric vehicles and so forth. All those products are available for hire, and are considered to be among the greatest technological breakthroughs in human history. Most of us have probably heard about Facebook or Twitter that were popular during the years when they were alive, before they died.
So, it’s safe to say that people like seeing new things like Facebook or Twitter. They see themselves in them, too. That’s why social
