“Do not tell me what to do!” My head throbbed a little bit, as I thought about my deal with Jack the Ripper (or something like that). While these were some things you would generally expect from people that have gone on long enough to be able to make an average deal, there are also other elements to classifies ad that make it stand out from others. From ads featuring celebrities in popular roles, to ones showing actors in high-end costumes and makeup, to being one of the few advertising we see for our everyday products and services, classifying your ad to fit the audience it is intended to reach is just as vital as doing it well.
- Make sure the poster has been put up by someone who has done their research
One reason why this element is so important to consider is because people want to know if these advertisements are authentic. When it comes to buying products or services, many of us have seen ads that show people in very unrealistic versions of themselves that they are likely to think are real. This can be a red flag if you are dealing with someone who does not have any prior knowledge of how these products work because they can look like they believe them too. It is important to find experts in the field that you are selling to, because there are often times where they will say different terms in order to get you to take a look at their product if they did it well. Having someone looking over your shoulder giving you a free demo of what they actually use or look at their catalog has its perks but is not necessary. If however you do not believe that your ad is fake or a spoof, it may be beneficial to keep asking questions. For example, if you wanted to talk about food or health, ask for samples of the product or service before even talking about it directly. Or if you plan to advertise a new website, try to give some background information on the brand first. There is nothing more powerful than having an expert who knows what they are trying to sell you and can help you succeed in whatever role you play in the process.
- Show your competitors in action
One way that companies can go wrong when communicating their benefits is taking cues from successful brands. The same thing goes for business models. Whether you want to use big word searches or small keywords, pay attention to the things that come to mind. Most people who have spent years working in marketing will be familiar with this method, but sometimes it gets tricky to communicate how much better they feel the outcome they receive. They don’t really need to know the details; it all just needs to be explained enough to make sense to convince someone. By highlighting what you are doing to compete with other businesses, you could demonstrate how much you think that you are superior, which can help turn potential buyers against your brand. People also look for visual proof of success, a lot of them tend to look for examples of companies that have made money off of their campaigns.
- Get the facts right
One of the most important things to remember when making a decision on whether to get involved with a company is always check the validity of their claim. Even though no one wants to hear lies, some people lie. We do this because we are human beings and we want to share with you something that is meaningful to us. It is important to do in-depth due diligence so as to provide people with credibility; it is an easy way for your brand to fall flat on its face without having anybody to trust you. Getting factual information from the individuals behind the accounts and your own team is just as helpful as the ones you might be reading in a magazine or article. In fact, there are several great ways that they can verify the authenticity of these websites, and make sure any data doesn’t go to bad actors. You want to be sure that you can trust what they say – but you need to listen before you can act. Don’t jump into action without doing the research yourself first.
Classifying your campaign and getting the right balance between knowing what you are offering and not being obvious about your offer are two of the best ways to ensure that there are no negative consequences for their purchase. Your budget will thank you later, and it will save the day if you decide to spend that money on what you truly believe in. Not to mention the chance to gain new insights; it is always good to learn more about both sides of a business before making things official. And as someone who likes to start-up a business of his own (something that he does pretty frequently), I can attest to not having access to such resources. That said, having those kinds of avenues to go through, makes anyone that takes them wonder about your credentials and makes it difficult to recommend you in the future as well.