Many small business owners try to set up their own website, optimize it themselves, and then wonder why they aren’t seeing the results they want with regards to rankings and traffic. Whether you’re just starting out or have been in business for years, here are some of the most common mistakes made by DIY SEOs and how to fix them.
1. Not having a strategy
One of the most common mistakes people make when trying to do their own SEO is not having a strategy. It’s not enough to just want to rank higher in Google – you need to have a plan of attack. Figure out what keywords you want to target, what kind of content you need to create, and who your audience is. Once you have a solid strategy in place, you’ll be well on your way to better SEO.
2. Thinking links are everything
If you’re only focused on building links, you’re missing the bigger picture of SEO. Sure, links are important, but they’re just one part of the puzzle. If your website is lacking in other areas, your link building efforts will be for nothing. Here are the five most common mistakes people make with do-it-yourself SEO, and how to fix them
3. Not implementing your own website
One of the most common mistakes businesses make when trying to do their own SEO is not having a website. Without a website, you can’t rank in Google and you can’t get found online. Plus, a website gives you a place to showcase your products or services, which can help convert visitors into customers.
To fix this mistake, simply create a website for your business. If you don’t have the time or resources to do it yourself, there are plenty of affordable web design and development services out there that can help get you started.
4. Ignoring technical issues
One of the most common DIY SEO mistakes is ignoring technical issues. This can include things like site speed, broken links, and crawl errors. Ignoring these issues can hurt your ranking in search engines and make it harder for people to find your site. Luckily, there are plenty of resources available online to help you fix these problems.
5. Forgetting about user experience
One of the most common mistakes people make when trying to optimize their website for search engines is forgetting about the user experience. Creating a website that is easy to navigate and contains relevant, well-written content is essential for both your visitors and for search engine crawlers. Here are a few tips for making sure your site is up to par
