Email marketing is one of the most affordable and flexible ways to reach your customers, and it’s becoming even more powerful as consumers spend more time on their mobile devices. Even so, many companies aren’t maximizing the potential of their email marketing campaigns. If you want to take your email marketing to the next level, follow these seven easy steps for boosting your results in no time!
Step 1: Have a clear target
Your email marketing won’t be effective if you don’t have a clear target audience in mind. Who are you trying to reach with your emails? Once you know who your target is, you can start crafting messages that will resonate with them.
Step 2: Use great subject lines
Your email subject line is your first (and sometimes only) chance to make a good impression on your subscribers. A great subject line can be the difference between an email that gets opened and one that gets sent straight to the trash. So how do you write great email subject lines?
Step 3: Send them to the right place
If you want people to buy something from you, send them to a landing page. If you want them to read a blog post, send them to the blog post. If you want them to sign up for your email list, send them to a sign-up page. It seems like common sense, but so many businesses make the mistake of sending their email subscribers all over the place. When you do this, people get confused and frustrated, and they unsubscribe. So save yourself the trouble and make sure your email subscribers always know exactly what you want them to do.
Step 4: Tell them what’s in it for them
The best way to get someone to open and read your email is to make sure they know what’s in it for them. So, before you hit send, take a step back and ask yourself: What value am I providing my subscribers with in this email?
Step 5: Keep it simple and real
In our fast-paced, constantly-connected world, it can be tempting to try to pack as much information into our emails as possible. But more isn’t always better. In fact, when it comes to email marketing, simplicity is key. Keep your messages short and to the point, and make sure they’re relevant to your audience.
Step 6: Get people on your list!
The first step to email marketing success is to grow your list. You can do this by offering an incentive for people to sign up, such as a discount or free shipping on their first order. You can also add a signup form to your website or blog, or use a tool like LeadPages to create a high-converting landing page. Once you have people on your list, it’s time to start building relationships with them.
Step 7: Give more than you take!
If you want to improve your email marketing results, start by giving more than you take. That means providing valuable content that your subscribers can use, instead of always trying to sell them something.