The Google Panda Update was released nearly four years ago in April of 2011, and the world of web marketing was never the same again. The goal of this update was to increase the quality of search results by rewarding high-quality sites that had useful and relevant content, and demoting sites that used black-hat techniques to game the search engine’s algorithm and rank well without offering much value to searchers. Now, four years later, Google has launched another update that could be just as disruptive as Panda; however, it’s not a change you can notice immediately in search rankings.
What Is The New Algorithm?
Google’s latest algorithm update, nicknamed Medic, has caused quite a stir in the SEO world. The update, which was first rolled out on August 1st, 2018, targets Your Money or Your Life (YMYL) pages. YMYL pages are those that could potentially impact the physical, financial, or mental health of users. The idea behind the update is to improve the quality of these types of pages by cracking down on those that are not up to par.
What Does This Mean for SEO?
The latest Google update proves that keyword dominance is still a major factor in ranking. This means that SEOs need to focus on optimizing their website for keywords that are relevant to their business. Additionally, they should make sure to use these keywords throughout their website, including in the title, Meta tags, and content. By doing so, they can ensure that their website is visible to potential customers who are searching for what they offer.
What Do I Need To Do?
It’s no secret that Google’s algorithm updates can wreak havoc on even the most well-oiled SEO campaigns. The latest update, however, seems to be putting the focus back on keywords. So what does this mean for your website?
What Should My Actions Be Moving Forward
First and foremost, don’t panic. Google updates happen all the time, and sometimes they can be quite significant. This latest update, however, should not have a huge impact on your website or your ranking. The main thing to keep in mind moving forward is to focus on creating quality content that is keyword rich. Don’t stuff your keywords, but make sure they are included in a way that makes sense. In addition, be sure to promote your content across social media and other channels. The more eyes you can get on your content, the better. Finally, keep an eye on your analytics to see how this update affects your traffic. If you see a significant drop, it may be time to adjust your strategy.
Conclusion – It’s Time To Get Back to The Basics!
Google’s latest update has made it clear that keyword dominance is still an important ranking factor. So, what does this mean for businesses? It’s time to get back to the basics and focus on creating quality content that is keyword-rich. This will help you ensure that your website is visible to potential customers and can help you attract organic traffic.
