A lot of small business owners are intimidated by email marketing, but it’s one of the most powerful and inexpensive ways to reach out to customers and create more business from existing customers. In order to make your email copy the best it can be, you need to follow eight steps. These eight steps will ensure that your emails are easy to read, include all of the information that your customers want to see, and entice them into action with compelling calls-to-action. Here’s how to write irresistible email copy in eight steps.
1) Start with a Strong Subject Line
A great subject line is the key to getting your email opened. It’s like the headline of an article – it needs to be interesting and make the reader want to know more. Here are some tips for writing irresistible subject lines
2) Make Your Subject Line Believable
In order for your email’s subject line to be effective, it must be believable. After all, if the recipient doesn’t believe that the email is worth opening, they’ll likely delete it without reading further. Here are seven tips for making your subject lines more believable:
1. Keep it short and sweet. The shorter your subject line, the more likely it is that recipients will actually read it. Keep your subject lines under 50 characters whenever possible.
2. Be specific. Vague subject lines are often seen as spammy and are less likely to be opened. Be as specific as you can while still being concise.
3. Use strong verbs. Words like discover, learn, and unlock can make your subject line more enticing.
3) Give Them an Incentive
You need to give your subscribers a reason to engage with your email. An incentive could be anything from a discount code to free shipping on their next purchase. Whatever you choose, make sure it’s something that will appeal to your target audience.
4) Use Actionable Words
No matter what you’re selling, your email copy needs to be actionable. That means using words that inspire your reader to take the next step, whether that’s signing up for your newsletter, making a purchase, or simply taking a look at your product.
5) Personalize the Experience
When you personalize the email experience, you make your customer feel like the only person who matters. This can be as simple as using their first name in the subject line or body of the email. You can also segment your list so that you send different content to different people based on their interests.
6) Add Visuals
Adding visuals to your email copy can help break up text and make your message more engaging. Plus, people are more likely to remember information when it’s presented alongside an image. Here are a few tips for incorporating visuals into your email copy
7) Tell A Story
We all love a good story. And when it comes to email copy, a story can be a powerful way to connect with your reader and get them engaged. Plus, stories are a great way to add personality to your writing. Here are eight steps to help you write irresistible email copy every time
8) Don’t Forget the Proofreading
No matter how great your email copy is, it won’t be effective if it’s full of typos and grammatical errors. Always proofread your work before hitting send, or better yet, have someone else take a look to catch any mistakes you may have missed.