Your small business web site has the power to increase your brand recognition, drive traffic to your brick-and-mortar store and make or break your bottom line. With so much potential at its fingertips, you may be wondering whether you should upgrade it to better suit your needs or start from scratch with something new. Here are the questions you should ask yourself before making any decisions about the future of your small business web site.
Identify the most important items on your site
Your web site is the face of your business online, so it’s important to make sure it’s representing you in the best light possible. Here are a few key items to keep in mind when evaluating your site:
-Layout: Is your site easy to navigate? Are the most important items prominently displayed?
-Design: Does your site look professional and well-crafted?
-Content: Is your content engaging and informative?
-Optimization: Is your site properly optimized for search engines?
Get user feedback on your design
You’ve put a lot of time and effort into your small business web site, but is it really living up to its potential? Getting feedback from users can help you identify areas where your site could be improved. Here are a few ways to get started
Give attention to your web copy
Your small business web site is often the first impression potential customers have of your company. So it’s important to make sure your site is up to par. Here are a few things to keep in mind when creating or updating your site:
– Use strong, keyword-rich headlines and subheads to grab attention and give visitors an idea of what your site is about.
– Write clear, concise copy that tells visitors what you do and why they should care.
– Use images, videos, or infographics to break up the text and add visual interest.
– Make sure your contact information is prominently displayed and easy to find.
Use your web site for lead generation
Your small business web site should be working for you 24/7, generating leads and helping you close sales even while you sleep. But is it? If you’re not using your site for lead generation, then it’s not living up to its potential. Here’s how to change that
Keep it fresh and update regularly
Your small business web site is like a store window; it should be inviting, uncluttered, and up-to-date. Posting new content regularly is one way to achieve this. If you don’t have the time or resources to do this yourself, consider hiring a freelance writer or virtual assistant. Just make sure that whoever you hire understands your business and can write in your voice.
Do you need social media on your website?
Social media can be a great way to connect with customers and create a community around your brand. But it’s not right for every business. Here are a few things to consider before you decide whether or not social media belongs on your small business website.
Are you using video on your site?
If you’re not using video on your small business web site, you could be missing out on a huge opportunity to engage with your audience. Video is an incredibly powerful medium that can help you tell your story, build trust, and connect with your customers on a deeper level.