Starting your own business and being self-employed means you’re in charge of everything — from taxes to marketing, clients to paperwork. The good news? You get to do things your way, just like your company’s name says! You’re free to set hours, determine rates and pay yourself as much or as little as you see fit (within reason, of course). The not-so-good news? There’s more work than ever before, and it’s all up to you to do.
It builds credibility
People will always assume you are more credible if you have your own website. It shows that you are serious about what you do and that you take the time to get it right. It also shows that there is a demand for what you provide. People will be more likely to buy from you if they can see your product or service in action as opposed to just talking about it.
It lets you control your brand
Your website is your best way to control your branding and show off what you do. With your own domain, you can create a site that’s as unique as your business. Plus, with custom design options and the ability to add pages to showcase products or services, it’s easy to make sure your site reflects who you are. And of course, with HostGator, it’s affordable too!
It’s easy to do
It’s easy to set up your own website for free. There are plenty of options out there: WordPress, Tumblr, Squarespace and more. To start with, you’ll need to register a domain name (this can also be done for free) and then sign up for hosting. When you’ve signed up, you’ll get an email with the login information and web address. The next step is to upload content to your site such as pictures or text files. One way to build content quickly is by using templates that come with the software you chose.
It increases customer trust
A website is the modern business card. It’s your storefront, your one-stop shop for information about your company and its offerings. And it will help you build customer trust and credibility, too. That’s because when people see that you have a website, they think that you are more established or professional than if all they see is just your Facebook page or Twitter profile. Plus, if you have a site that is optimized to sell products or services (which could be an extension of your main site), customers will know where to go to get what they need. Instead of searching in vain for who can provide the service they need on social media sites like Facebook, Twitter and LinkedIn, customers who visit your site will find all their answers in one place: Your own website!
Google loves it
A lot of people think that you don’t need your own website if you don’t have any products to sell. However, if you have an idea for a business, or are just starting out on one, this is the best time to get your site up and running.
The number one thing Google will look at when ranking pages is their content. Your site will be judged on how relevant it is to the search terms entered by the user, so it’s important that your site has good content. But what kind of content should you have on your site?
People can find you easier than ever before
In today’s online world, people can find you easier than ever before. It’s never been more important to have your own website, even if you don’t sell anything from it. Your website is the first impression of your business and tells customers what you do, who you are and where they can find you. Without one, potential clients may never know that you exist or be able to visit your services page to find out more about your company. With so many companies using their websites for online marketing purposes, it makes sense for businesses of all sizes to have an online presence in today’s digital society.
SEO (Search Engine Optimization) is really important if you have an ecommerce site.
Search engine optimization (SEO) is really important if you have an ecommerce site. This entails using keywords that customers search for to promote your store and generate traffic. There are many ways to do this, but the most common is by using meta tags and descriptions of your products on the pages of your site. Meta tags are HTML code that appear in the head section of a webpage and contain information about its content or organization, such as keywords and other descriptive phrases.
The design isn’t as complicated as you think it is
When you think about the design of your website, you might get overwhelmed. But, it doesn’t have to be complicated! All you need is a simple, clean design that conveys your brand and looks professional. Use content blocks to organize your information so that it’s easy for people to find what they want and read it without getting too distracted by other things on the page. And remember: if you don’t know how to do something yourself, there are plenty of online tutorials to guide you through the process!
There are tools available to help with SEO, web hosting, and even website building for no charge.
There are many tools out there that can help you create your own website.
– Squarespace – Wix – WordPress – Weebly – Typepad
These sites offer free hosting and templates to make building your website as easy as possible. What’s even better is that they offer free tools to help you with SEO, web hosting, and website building. These tools include Google Analytics, Cloudflare CDN, and the WordPress plugin Yoast SEO Premium.