Your website has been up and running, but you’re not seeing the results you had hoped to see. You’ve tried to increase traffic through search engine optimization, but are only getting a few conversions from all your hard work. You also made changes to your site, but it seems like nobody even noticed! Why is this happening? The answer may be because you haven’t created an effective web marketing plan for 2006! In this article, we’ll walk you through some basic steps to create a web marketing plan that will help get your site noticed online and get you the results you need!
PR Strategies
Web marketing can be a competitive world. Luckily, your website doesn’t have to stay stagnant. Use these nine tips for promoting your site.
1) Social Media Engagement – Take advantage of social media sites by regularly posting content and commenting on other posts to share your expertise and engage with potential customers in the digital sphere. 2) Dedicated Emailing – Maintain a dedicated email list from which you send special offers or coupons exclusively to subscribed individuals as well as keep subscribers updated on changes, new developments and items they may find valuable like announcements of new blog postings or contests they may want to enter.
SEO Strategies
Marketing is more than just writing a blog post or posting on social media. Today, marketing encompasses a wide range of strategies including email marketing, social media marketing, search engine optimization (SEO), and content strategy. Â Here are the five most important things you should be doing in web marketing this year. Â Â
– If you have time, create new posts every day (or at least three times per week). Writing a new blog post each day can help your audience find your site through search engines as long as the post is well written with great title tags and metatags for key phrases used in the piece. Make sure these pages get published too so Google knows about them!
SEM Strategies
Social media marketing is one of the best ways to grow your business in 2016. When you have a business page on Facebook or Twitter, it’s easier for prospective customers and clients to find you. Your social media profiles should be part of your web marketing plan so that it encompasses every aspect of your digital footprint. To get started, here are seven SEM strategies that will get you off on the right foot with SEO, Social Media Marketing and Paid Search Management…
Inbound Link Strategies
Inbound link building strategies are a popular tactic because they can help you rank higher in search engine results. On-page optimization and content marketing are also highly recommended. A strong social media presence is necessary, too, so make sure you’re consistently engaging with your audience on platforms like Facebook, Twitter, Google+, Instagram, and Pinterest. Some other types of links that might help you rank well are offline links (think: conference booths) and paid links/sponsored posts on niche websites. Finally, consider how email marketing can fit into your plan—depending on what platform you use for sending emails (like Mailchimp), it might take less time than other methods while still helping keep customers engaged with your brand.
Social Media Strategies
• Social media is becoming increasingly important for marketing, with the use of channels like Facebook, Twitter, and LinkedIn increasing drastically. In order to keep up with a constantly-evolving digital marketing world, it’s important that you’re able to monitor how effective your social media efforts are and make adjustments accordingly. A simple way to do this is by using a social media analysis tool such as Hootsuite or ViralWoot.
• Investing in your blog content will give you more opportunities for traffic, which can lead to more sales and ultimately more revenue.
Guest Posting Strategies
Blogging is a very effective marketing strategy for many reasons. First, it generates content on your website that organizes your information and makes you look good. Second, it’s an efficient way to establish you as an expert in your industry by providing added value with each post. Finally, blogging helps build relationships with prospects and customers which can lead to future business deals.
In order to make the most of your blog-based marketing efforts this year, here are some tips for you consider when setting up and maintaining your blog:
Researching trending topics in the blogosphere is a good place to start – what are people blogging about? What do they want more information on?
Use A/B Testing and Analytics Tools to Improve Results
The key takeaway of A/B testing is that it eliminates guesswork. Instead of making educated guesses, you can see what your visitors respond positively or negatively to. In order to make good decisions on what will work and what won’t, you need data. The better the quality of your data, the easier it will be for you to improve your website’s performance over time.
An analytics package not only tracks page views but also which landing pages visitors are spending their time on, which leads they choose and much more. When you integrate a tracking code into every page of your site with Google Analytics or HubSpot, as an example, you have an unobtrusive way of getting useful information from customers that can help give direction for product development and other factors crucial for success.
